Scion, the progressive brand from Toyota has entered the virtual world as the first automotive advertiser according to Millions of Us founder, Reuben Steiger. Reuben made the announcement today right before the lunch break at the Second Life Community Convention here in San Francisco.
Steiger even had a silver Scion at the Second Life Community Convention and drove it around the parking lot in front of a small crowd. He beeped a horn - and voila, the Scions were released into the virtual world.
The Scion apparently has been dropped all around the grid of Second Life and users can drive it around and interact with it. There are some current automotive designs in Second Life including a Dodge Viper, however, this is the first sanctioned campaign by an automaker.