Darren Herman: Toyota Scion Enters Second Life

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Toyota Scion Enters Second Life

Scion, the progressive brand from Toyota has entered the virtual world as the first automotive advertiser according to Millions of Us founder, Reuben Steiger. Reuben made the announcement today right before the lunch break at the Second Life Community Convention here in San Francisco.

Steiger even had a silver Scion at the Second Life Community Convention and drove it around the parking lot in front of a small crowd. He beeped a horn - and voila, the Scions were released into the virtual world.

The Scion apparently has been dropped all around the grid of Second Life and users can drive it around and interact with it. There are some current automotive designs in Second Life including a Dodge Viper, however, this is the first sanctioned campaign by an automaker.

August 19, 2006 in Advertising & Marketing | Permalink

Technorati Tags: advertising, Millions of Us, Scion, Second Life, SL, Steiger, Toyota

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Listed below are links to weblogs that reference Toyota Scion Enters Second Life:

» The Prim Aesthetic Legitimized from reBang weblog
Anyone remember the above image? That was the one I used in a much earlier entry (reLink) in which I made this comment: What I really like about the Scion here is that it’s so…. primitive…. as in 3D videogame or Second Life primitive. At that ... [Read More]

» Second Life Presedential Campaign from OpsanBlog
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by: Ilya Vedrashko -- Update on the progress of the in-world Amazon store. -- Adidas-Reebok is rumored to get in soon. -- And so is Toyota Scion (here and here). -- CNet writes about a Baltimore accounting firm setting up... [Read More]

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