I made my way over to Ad:Tech this afternoon at the New York Hilton. Armed with a bunch of business cards and my colleague BK, we came into the lobby of the hotel and there were swarms of Internet marketers congregated around. I've been to the show over the past few years and have to say that they did a pretty good job with attendance... but this was the first day of the show so you kind of expect it.
I walked the entire exhibit floor and saw many familiar faces. I couldn't believe how many booths there were of marketers... seems like the company to have these days is an ad-serving company, a list management company, or a lead generator. Every other company on the floor was one of these. It was interesting to see that the big boys were mostly absent from the show. I did not see Yahoo, MSN, Viacom, Fox, Newscorp, IAC. I did see Google, but they had a very small booth tucked in with others. Casale Media and ValueClick had the larger booths (there may have been more but I didn't notice).
I'm not 15 pens and 3 mousepads richer haven been to this show but I have to say, the support of the Interactive industry was fantastic. Lots of people at the show, though I could probably only count the amount of agencies/brands I saw on 2 hands. Keep on rocking - the Interactive industry is blooming.
Darren, you might remember me. I work for an organization called NFTE. You spoke for one of the NFTE Fairchester classes. I just wanted to congradulate you on making Business weeks "Best Entrepreneurs Under 25"
Keep up the good work!
Cheers, Sebastian
Posted by: Sebastian Oddo | November 07, 2006 at 12:02 PM