Having worked at FortuneCity in the past, I know the value of online communities and free web page creation. Heck, even at Student.com, we allowed users to create their own free web pages. The reason why FCTY or SC allowed users to create their own pages is because we can monetize them through advertising. Google generates billions of dollars through Adsense, the program that allows publishers to generate revenue through CPC campaigns on their websites. The only thing stopping Google from generating additional revenue is the shortage of content; so allowing users to create their own web pages and monetizing it thru Adsense is a simple way to generate more revenue.
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