Agenda Inc., one of the companies I have utmost respect for as a thought leader and market analysis organization has posted a bit about the IGA Worldwide Inc in-game advertising campaign in the AAA title, Test Drive Unlimited. For those of you who do not know, Atari is the publisher of TDU and Ben Sherman has integrated their clothing in the game so drivers can pick their driving attire....more here.
Tags: Ben Sherman, Test Drive Unlimited, IGA Worldwide, Hive Partners, video games, and in-game advertising
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