America Online's instant messaging product, AIM, has taken down the gated walls and opened itself up to independent developers. This is a fantastic opportunity for advertisers to take advantage of the increased time spent with users over the instant messaging platform. I predict this as a move to go head to head with Gtalk, Google's platform. Studies are showing that children utilize IM more than email to communicate. The Pew Internet & American Life Project has done extensive research on IM and has some fantastic reports.
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