Yesterday, IGA Worldwide Inc announced that they have signed Simbin, the world leading game developer to a multiyear in-game advertising agreement.
Games to be added to the Radial (R) Network as part of the deal: GTR (based on FIA GT) and a new series based on the World Touring Car Championships
Why this deal is important: contextual in-game advertising. Automotive games lend themselves fantastically to in-game advertising. Most automotive games are realistic and they already have brands within generally (autos, etc). With signing these games from Simbin, IGA Worldwide instantly brings in world class games and also, is able to deliver advertisers premium content and substantial reach.
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