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Gabe Morris

"I generally get turned off when companies contact me to promote their product"

As you indicate, bloggers have some distaste for getting contacted by PR people trying to promote a product. At the same time, the PR people probably feel some unease when it comes to negotiating an unfamiliar media where the rules of PR engagement aren't clearly defined.

You say "generally" turned off ... could you offer a couple of pointers to PR people on the right way to go about doing it, as long as they're going to do it, which they will. Help set the norms of PR engagement. Obviously, starting their own blog and participating in the conversation might be the most acceptable way, but in reality, that's not always going to happen, at least over the next year or two.

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