Diane Mermigas has written a nice piece on the early stage adoption of Hollywood within video games which was featured in The Hollywood Reporter today.
Key insights from the article:
As lucrative as advertising can be, video game developers and Hollywood producers should be determined foremost to preserve the platform for creative purposes, even if it means sharing it with amateur creators. The impact of what Wright calls "the second processor at work -- the player's imagination" marks a return to grass-roots creativity.
"You never know where the next great piece of content will come from as it bubbles its way up from the Internet or a mobile device," Fox Interactive Media president Ross Levinsohn said during a panel at last week's onHollywood conference in Los Angeles.
Sony and Microsoft have grander goals in mind as their respective PlayStation 3 and Xbox 360 consoles battle such far-flung rivals as Dell, Intel, Comcast and DirecTV for living room and in-home network server domination. Even such popular social-networking sites as YouTube and MySpace are integrating games as a way to further engage their members.
Within five years, game developers and players will have 10 times more memory and processing capacity, enabling them to draw from the same well of creativity as film producers, experts say.
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