When we think social networking, most of us can name Myspace.com immediately, but if you've graduated from college in 2003 or less, you probably can also name TheFacebook.com, or their newer name, Facebook.com.
A major advertising holding company, IPG (Interpublic Group of Cos.) is nearing a deal to purchase a 0.5% stake in the organization. IPG has 2 significant media agencies within: Initiative Media Worldwide and Universal McCann. R/GA is part of the holding company as well. Not only will IPG media agencies purchase their media on Facebook.com, but ideally, and I personally think they should use the platform to mine the data... forecast trends and understand what college and high school kids are doing and WHY. There is tons of data that they have... IPG can leverage this for their clients to provide valuable insights.
Denuo (Publicis) has hinted at M&A and investments in the media space but this would be an unexpected move by IPG who has been hurting financially lately.
Tags: Facebook, M&A, IPG, Social Networking, and community
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