Even if we're not involved in television advertising, it impacts our business and lives every day. If you're in the digital branding sector of the media business, you're probably trying to court the advertising dollars budgeted for television. Well, those dollars are shrinking according to Advertising Age and other reports that are measuring the spend at the upfronts froma few weeks back.
- ABC generated $3+ billion from prime-time and other dayparts
- CBS generated $2.4 billion
- NBC generated $1.9 billion
- Fox generated $1.8 billion
- CW generated $650 million
Of note:
- AOL confirmed that is has pulled its upfront buys and is looking to sell its commitments for the 3rd quarter (July/August)
- Johnson & Johnson will start their negotiations in August
- Coca-Cola Co. did not make brandcast network upfront commitments
- Asking prices of CPMs were 3-4% higher than last year, however, networks struck deals that were between 2-3% higher.
For the full article: http://adage.com/mediaworks/article?article_id=110330
Comments