IGA Worldwide, the pioneering in-game advertising company (I am the Founder) has signed a multi-title deal with the worlds biggest video game publisher, Electronic Arts (ERTS). The first title we will be delivering dynamic advertising into is Battlefield 2142, a futuristic combat game slated for release in mid-October.
This is a fantastic day for us and we look forward to carrying the momentum! If you want to see some awesome footage of BF2142, check out this Youtube video.
This is excellent. It's pretty breakthrough to be mentioned in the same PR as ERTS and MSFT. I look forward to seeing your first products in 2142.
Posted by: Christien | August 31, 2006 at 08:55 AM
Darren,
Congratulations on the big deal. I read about this in the Journal this morning and was really excited to see it. I look forward to seeing what you guys do in 2142 and beyond.
Posted by: Dan Putt | August 31, 2006 at 01:39 PM
Congrats. Now, as to how you intend to keep the advertising in something like Battlefield 2142 from seeming invasive, I'll be eagerly waiting to see. I sincerely hope that you guys pull it off.
Posted by: csven | August 31, 2006 at 05:24 PM