A co-worker here at IGA Partners recommended I read Madison & Vine as he knows that I love business books. Madison & Vine is an Ad Age book so it gave it some extra credibility in my eyes. Going into this book, I had very high expectations for it due to the referral and the publisher.
I read about 10 pages a night *if that* due to my attention span, however, I was able to finish this ~180 page book within 4 days. The overall topics within the book are extremely interesting, but would I recommend this to a friend? Yes AND no. Yes- if they are not already in the entertainment/marketing industry and/or they are just starting out and have less than 3-5 years experience. i would NOT recommend this book to someone who is a thought leader in this space, as most of the text is very redundant and if you believe entertainment and marketing could work together, this book may seem pretty elementary.
There are some excellent interviews within the book however. The interviews aren't in your typical Q&A fashion but they are written out within the text. I happened to like some of the quotes and case studies - and I'll probably bring them up in different capacities (client meetings, internal meetings, conventions, etc).
I'd love to sit down with Scott Donovan (author) and pick his brands further, maybe a bit further for the folks involved within the industry since the start....